Welcome to Retail Coupons. Retail coupons are issued by manufacturers of consumer packaged goods or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail, magazines, newspapers, the Internet, and mobile devices such as cell phones.
Online retailers often refer to retail coupons as coupon codes, promotional codes, promotion codes, discount codes, promo codes, surplus codes, shopping codes, or reward codes. These Internet retail coupons typically provide for reduced cost or free shipping, a specific dollar or percentage discount, or some other offer to encourage consumers to purchase specific products or to purchase from specific retailers.
We have Retail Coupons websites completed for both retail merchants and consumers looking to save money – for Nashville TN Coupons and Franklin TN Coupons.
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Retail Coupons is your resource for coupon videos, coupon articles, and everyday conversation about retail coupons in general.
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History
Coupons first saw widespread use in the United States in 1909 when C. W. Post conceived the idea to help sell breakfast cereals and other products. Today, more than 2,800 consumer packaged goods companies offer coupons for discounts on products. In 2010, coupons for consumer packaged goods generated more than 3.5 billion dollars in transactions within the U.S. alone.
There are many different types of online coupons such as discounts, free shipping, first-time customer coupons, and free giveaways.
Function
Coupons can be used to research the price sensitivity of different groups of buyers (by sending out coupons with different dollar values to different groups). In addition, it is generally assumed that buyers who take the effort to collect and use coupons are more price sensitive than those who do not. Therefore, the posted price paid by price-insensitive buyers can be increased, while using coupon discounts to maintain the price for price-sensitive buyers (who would not buy at a higher price).
Internet coupons
Online retailers often refer to coupons as “coupon codes,” “promotional codes,” “promotion codes,” “discount codes,” “key codes,” “promo codes,” “surplus codes,” “portable codes,” “shopping codes,” “voucher codes,” “reward codes” or “source codes.”[citation needed] Internet coupons typically provide for reduced cost or free shipping, a specific dollar or percentage discount, or some other offer to encourage consumers to purchase specific products or to purchase from specific retailers.
Coupon Fraud
Many retailers and companies now offer protection from unauthorized copying or use via several verification methods including unique barcodes and coupon ID numbers, holographic seals, and watermarked paper.
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