Jenny asks…
Need help with business plans..?
I am a fourth year university student.
Recently, I have started my part-time photography business. I teach photography as well as take pictures for events, corporations, individuals, etc. I advertise online and get a good response. But I am having problems converting client requests into actual sales. I am looking for some help and guidance in this regard. I charge reasonable rates and my clients and students are very satisfied. How I can improve my client conversion percentage?
I am also thinking I need to develop some PR skills. I am in the midst of getting my website and business cards ready. But I was thinking what ‘added’ stuff can I offer my clients. One thought that came to mind was offering them discount coupons from retail outlets where they buy their camera accessories. Any other ideas?
Any help is appreciated.
admin answers:
You might have more luck with this question in the SEO section of Y!A. The conversion could be due to your copy, not asking for the sale multiple times, your competition’s better, or you’re trying to use an old form of flash that your prospect’s browsers are blocking, etc. Oh, make sure you have client testimonials up there too. And yes, any kind of promotion that is not advertising is generally considered PR, including the words on your site.
From a business perspective, figure out if teaching class or event photography is more transactional and easy to sell. Focus on one so that you don’t confuse the message on your website. It’s okay to mention the other (especially in support of what qualifies you to do event photography or teach), but only sell one thing. If you focus on one message, that message will be clearer.
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